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Audience By The Numbers:

The festival draws in the ''Young Urban Professionals" who are risk takers, non-conformists and
adventure seekers:

• Highly educated, 114 % more likely to have 4+ years of college
• Metropolitan sophisticated, childless and live-together 'swingles'
• Professionals that are high-tech early adapters
• High home values, average home prices are over $400,000
• Small average household size of 2.1 persons, equal more spending power
• Significant number of gay and lesbian households

Demographics:

Age:

• 24 and under - 21.4%
• 25 to 44 - 41.7% (core)
• 45 to 59 years - 20.0%
• 60 and over - 16.9%
• Median age - 38.4%

Household Income:

• Less than $15,000 - 15.5%
• 15,000 to 34,999 - 29.4%
• $35,000 to 49,999 - 17.4%
• $50,000 and over - 36.7%

Household Make-Up:

• Non-family households - 58.3%
• Married couple family - 30.8%
• Householders living alone - 42.7%

* Culture:

• White - 70.0%
• Asian - 13.3%
• Hispanic origin - 16.6% **
• All other - 16.7%
  
  * Source US Census, 2000
  ** Individuals that categorize themselves as Hispanic or Latino (of any race)

The Media Loves Silver Lake Film Festival!

“One of the top 5 film festivals in Los Angeles…. Always amazing.” - L.A. WEEKLY

"Moviegoers would be hard pressed to find a more impressive fiesta of Southern California alternative chic than the SILVER LAKE FILM FESTIVAL…What distinguishes SLFF is its tonal quality, ranging from outsider angst to scintillating eclecticism to plain ol' freakness…Because it's a "multi-arts" gathering, you're as likely to catch a skateboard demonstration as an all-girl Black Sabbath cover band called War Pigs, but ultimately it's about the cinema. In keeping with the motto they field-tested last year, the festival's directors have ensured that "the films are out there." - NEW TIMES

"One of the few festivals devoted to discovering movies..." - LOS ANGELES TIMES

"A week goes by, and another film festival is born - nothing unusual nowadays - but it doesn't happen often in the historical birth place of Hollywood." - THE HOLLYWOOD REPORTER

"An eclectic array of pics..." - DAILY VARIETY

Overview of Silver Lake Film Festival:

Over the last six years Silver Lake Film Festival has built a solid reputation as Los Angeles’
leading independent film festival. Indeed, L.A. Weekly recently named Silver Lake Film Festival
as one of Los Angeles Top 5 film events. AFI Fest didn’t make the cut. Neither did the Hollywood
Film Festival.

What makes Silver Lake Film Festival stand out in the film capital of the world? For one thing we don’t
try to be all things to all people. We’re very comfortable in our skin as Los Angeles’ premiere
showcase for independent and alternative films. By virtue of our size - in 2005 the festival
screened more than 275 feature, documentary and short flms – we have also become one of the largest
events of its kind in the world

The audience for Silver Lake Film Festival is also special, dare we say, even unique? They live
in an area stretching from downtown Los Angeles to Eagle Rock and from Hancock Park to
Hollywood, which includes the communities of Los Feliz, Franklin Hills, Echo Park, Atwater
Village, and yes, Silver Lake. Surrounded by the major Hollywood studios (including Disney,
Warner. Bros., and Paramount), these communities are home to tens of thousands of film, media
and entertainment industry professionals who are prototypical "early adopters" of consumer
products and styles … educated, hip, trendsetters whose positions in the media and
entertainment make them the quintessential influentials.

To read more about this boho city within a city, click here (opens word document).

What attracts this attractive group of film-goers to choose Silver Lake Film Festival as their
preferred film events? In a word, they know we're fearless. Our programming is known nationally,
and increasingly internationally, for its risk-taking, provocative, no-holds-barred approach. Like
the films we favor, this is not programming by committee but by personal vision.

Where else could you see the premiere screening of a new feature about drug addiction in the
post dot.com era entitled “Gucci Crackheads Battle Nihilism”; the Los Angeles debut of a
documentary about one of the giants of the art world and his obsession with opera, “David
Hockney: The Colors of Music”; one in a series of films by independent filmmakers in Thailand,
and a panel seminar on film finance sponsored by the august law firm of Sheppard Mullins....all
on the same evening?

We proudly carry the banner of eclecticism and when that overlaps into celebritydom, well, all
the better. Over the years, we have honored actor luminaries John C. Reilly, Mark
Ruffalo, Julie Delpy, William H. Macy and Laura Dern; international trail-blazing directors Kim Ki
Duk, Olivier Assayas and Ming-liang Tsai, and American filmmaking icons Hal Hartley, Jonathan
Dayton & Valerie Faris, Kenneth Anger, Charles Burnett, Penelope Spheeris, Rob Nilsson and
Allison Anders.

The 2007 festival, May 3-12, continued in the tradition of offering the best in independent and
alternative filmmaking from around the corner and around the world, offering 270 narrative
features, documentaries, and short films. Our May 2007 festival also presented our flagship
environmental multi-day program, Sustainable LA; a series of live music concerts under our
festival-within-a-festival, MusicFest; presented an array of visual and performance art at
FringeFest; offered family films and entertainment at FamilyFest; and specialty film programs on
Conspiracy Theories, Cuban music documentaries, independent films from India, and much,
much more - along with all those parties!